February 14, 2023
Ottawa, Ontario – The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, unveiled today a modern new refresh of the Canada Brand program, plus a digital toolkit to help Canadian agriculture and agri-food businesses showcase their products in global markets.
More modern, flexible, easy-to-use and optimized for digital platforms, the updated Canada Brand program delivers on industry’s need to respond to new market realities in today’s digitally-driven marketplace. The strategy and tools are free to use, and were developed in collaboration with industry and provincial governments, through focus-testing, research, and consultation meetings.
The Canada Brand for Canadian agriculture and agri-food products was launched in 2006 by Agriculture and Agri-Food Canada and has driven the success of hundreds of Canadian agri-food businesses and associations in global markets. To promote their products to the world, Canadian producers and processors rely on Canada’s solid reputation for quality and sustainability.
“Canadian agriculture and agri-food products enjoy an excellent reputation internationally, and this updated brand will be a powerful tool for our Canadian agriculture and agri-food exporters in highly competitive markets. They are a powerful driver of our economy, and we will continue to help them unlock new markets and opportunities.”
- Marie-Claude Bibeau.
- Media Release, Office of the Minister of Agriculture and Agri-Food
